Umami Noir
Tabletop cinema for a tasting menu, cut into ads that fill tables.
- Product
- Restaurant tasting menu
- Category
- Food & beverage
- Objective
- Sales
- Year
- 2025
The goal was bookings. Studio Noir paired slow macro films for the brand with short, direct performance ads built to convert.
Every dish became a still, a story and an ad variant, all from the same brief.
Creative direction
- Macro
- Warm studio light
- Steam and texture
- Slow motion
02 —The output
24 assets.One campaign.
- Films
- 14
- Stills
- 10
- Formats
- 03
- 4Reels
Formats: 9:16
- 4Stories
Formats: 9:16
- 10Product images
Formats: 4:5 · 1:1
- 6Performance ads
Formats: 4:5 · 1:1
- 9:16 Vertical
- 4:5 Portrait
- 1:1 Square
03 —Selected frames
From the campaign.
Your campaign
Your product.Your campaign.
Choose sales for Instagram, Facebook, and Google Ads, add your product, and Studio Noir builds the rest.