08 recipes Creative Recipes
Proven structures.Your product.
A recipe is a campaign structure that already works: the beats, the content mix, the platforms and the direction. Pick one, add your product, and Studio Noir builds the campaign around it. Every choice stays editable.
All recipes
Product launchProduct launch
Tease, reveal, explain, convert.
Structure
- 1Tease the silhouette
- 2The reveal
- 3Three reasons to care
- 4Where to get it
Content mix · 14 assets
- 1 Hero film
- 4 Reels
- 3 Stories
- 4 Product images
- 2 Performance ads
Brand storytellingLuxury product
Slow, precise, material-first.
Structure
- 1Material close-ups
- 2The object in its world
- 3The signature moment
- 4Quiet sign-off
Content mix · 11 assets
- 1 Hero film
- 2 Reels
- 2 Stories
- 6 Product images
EngagementUGC
Creator-style honesty at scale.
Structure
- 1Hook in the first second
- 2Unboxing or first use
- 3The honest verdict
- 4Call to action
Content mix · 12 assets
- 6 UGC videos
- 3 Stories
- 3 Performance ads
Performance advertisingPerformance ad
Many hooks, one offer, built to test.
Structure
- 1Problem hook
- 2Product as the answer
- 3Proof
- 4Offer and CTA
Content mix · 12 assets
- 2 Stories
- 2 Product images
- 8 Performance ads
Product educationProduct demonstration
Show exactly how it works.
Structure
- 1The problem
- 2Step-by-step use
- 3The result
- 4Where to learn more
Content mix · 10 assets
- 3 Reels
- 2 YouTube Shorts
- 2 Carousels
- 3 Product images
Brand storytellingFounder story
Why this exists, told by the people behind it.
Structure
- 1The origin
- 2The obsession
- 3The product
- 4The invitation
Content mix · 9 assets
- 1 Hero film
- 3 Reels
- 3 Feed posts
- 2 Stories
Seasonal campaignSeasonal campaign
Own a moment in the calendar.
Structure
- 1Set the season
- 2The product in the moment
- 3The offer
- 4Last call
Content mix · 14 assets
- 4 Reels
- 3 Feed posts
- 4 Stories
- 3 Performance ads
Brand awarenessHero commercial
One film that carries the brand.
Structure
- 1Open on the world
- 2Build tension
- 3The product resolves it
- 4Brand line
Content mix · 8 assets
- 1 Hero film
- 2 Commercials
- 3 YouTube Shorts
- 2 Stories
From recipe to campaign
Pick a recipe
It fills in the brief: objective, content mix, platforms, length and direction.
Add your product
A photo or a link. The structure bends around what you sell.
Make it yours
Change the scale, swap a platform, shift the direction. Nothing is locked.
Or start from scratch
Your structure,your call.
Prefer to make every choice yourself? Start from a blank brief.